Mobile First Index – Google has announced that they are shifting from Desktop only index to mobile only index and this announcement has given sleepless nights to many professionals. They are worried about their clients and their overall strategy. Until now, Google ranked websites as per the content in the desktop version, but after this major shift, websites will be ranked as per the Contents on their mobile version.
The major reason behind this shift is the dramatic escalation in the number of mobile users across the globe. We now officially have more people searching on mobile than desktop. But still, many websites shows comprehensive content on their desktop version and not so impressive content on the mobile version. And to fix this, Google has come up with the Mobile first index.
However, they are not acting like a teacher with a stick in the hand but are trying their level best to address everyone’s concerns during the initial stage. They have published some recommendations and information for you to understand the upcoming changes and how you can stay on the top after the shift. Although, this advice is only for those who don’t have a responsive website, those who already have don’t have to worry about anything because they will not be impacted at all.
Google’s advice for the Non-responsive websites:
If the mobile version of your site is showing less content than the desktop one, make sure you change it before the shift:
Google’s mobile first index will only look at the mobile version of your content. If it’s lacking compared to your desktop version then you’ll lose the rankings (and visitors) that your desktop content was bringing in.
In case If you are serving mobile content on the AMP format, then Google will use your desktop website’s content for ranking.
Also, if you have previously removed the structured data from your mobile site for better speed, you will want to add it back before the shift happens, otherwise you will lose your rich snippets. We will keep you updated on further developments.