There is no denying that customer reviews play a huge role in customer’s purchase decision. It’s so crucial that people often overlook the good products just because it doesn’t have any review and they don’t want to take any risk. e-commerce websites, such as Amazon, provide users the option to filter the results as per average customer reviews ratings and most of the customers consider it in their purchasing decision. It makes sense since nobody wants to receive bad items, after waiting for 3-4 days.
Studies have shown that approx 84% of people trust online reviews as much as personal recommendations. And that is the reason why it works like a charm. But what about the reviews for the local business? Do people really pay attention to it or they just go to the site that is at the top of the search engine result page.
A recent study by BrightLocal revealed that customers prefer a business that has an average rating of 3 stars. And if it is above 3 stars then the click through rates increase up to 25%. The more reviews a business has, the more customers they will get as people generally prefer popular businesses as compared to the new ones, because taking risk is not something we as humans like to do, very often.
So if you own a local business, it is highly recommended that you try to get as many positive reviews as possible. In general, 7 out of 10 customers will happily review the product or service if they are asked to. Since very few businesses ask for reviews, the selected few who do, reap all the benefits.
In the local pages, it not only help a business generate immediate trust among users, but it also looks good to the eyes as well. And to increase the click through rate, your listing should stand out from the crowd. And this is exactly what reviews have to offer.
As much as 91% customers read reviews while shopping online and that is why the reviews are the number one factor that customers pay most attention to when evaluating a local business. 56% of customers pick a business from local pack based on the number of positive reviews.
Positive customer reviews not only help business in the local packs but it also helps them in the organic search since reviews are the part of rich snippet. And this is why you should be paying more attention to reviews. If your product or service is good, it is highly likely that your customers will be happy, who are willing to invest some time and effort in writing reviews. It is going to drastically improve the bottom line of your business.
A very effective and easy way to generate more positive reviews is to use our review widget. Its a small piece of code which sits on your website and looks like this.